MedBridge Telehealth
Pivoting an MVP built for product market fit into a fully featured product at a rapid pace at the onset of COVID.
At a Glance
My Role: Solo Lead UX Designer, Full E2E Design: Scoping, Research, Interaction & Visual Design, Prototyping
Timeline: 5 Months
Team: Two pods each made up of a PM, Dev lead, and Devs. Mobile PM, iOS Dev and Android Dev
Problem
In 2019, telehealth wasn’t a priority in physical therapy due to low adoption, just ~2% of providers used it, mainly because U.S. reimbursement laws didn’t support it. At MedBridge, a software company for Physical Therapists, I designed a low-priority MVP to test product–market fit. Then COVID hit. In a matter of days, telehealth became mission-critical.
I needed to pivot the product from MVP to a stable, scalable V1 product in just a few months.
What I Did
I owned and led the end-to-end strategy and design of the MVP and V1. I conducted research, defined visual direction, created user journey maps, user flows, and prototypes, presented to MedBridge and client's C-Suites, and defined how Telehealth integrated into MedBridge's Patient Ecosystem.
Impacts
92%
CSAT
Customer Satisfication Score Received by Patients & Providers for the V1 Product.
92%
CSAT
Customer Satisfication Score Received by Patients & Providers for the V1 Product.
92%
CSAT
Customer Satisfication Score Received by Patients & Providers for the V1 Product.
92%
CSAT
Customer Satisfication Score Received by Patients & Providers for the V1 Product.
47%
Cost Reduction
Per patient for clients utilizing Telehealth.
47%
Cost Reduction
Per patient for clients utilizing Telehealth.
47%
Cost Reduction per patient for clients utilizing Telehealth.
47%
Cost Reduction
Per patient for clients utilizing Telehealth.
0 → 82
Orgs
Utilizing MedBridge's Telehealth platform.
0 → 82
Orgs
Utilizing MedBridge's Telehealth platform.
0 → 82
Cost Reduction per patient for clients utilizing Telehealth.
0 → 82
Orgs
Utilizing MedBridge's Telehealth platform.